KHURANA BRANDING COMMUNICATION

Client Brief

The brief was to design an identity for Parth Hospital and then create other hospital collaterals along with signages inside the hospital. The scope of work included identity design, signages, patient file design, posters, doctor cards and so on.

Idea

For a hospital it is always presumed to be a cross and text in red or green or blue, we wanted to break out from that mundane design style. We decided to use colors that are soothing to the eye and symbolize freshness, positivity and warmth.

Execution

A very subtle yet fresh look and feel comprising white, green, yellow and blue colors was designed with a great extent of breathing space given such that it appears clean and tidy. The designs were uniformly adopted into multiple collaterals and each of them bore a unique positive and warm feel to it. The minimal use of pictures wherever necessary was done so that the designs don't look cluttered or out of sync with the otherwise clean design language.

Result

Result

The hospital today, stands out thanks to its unique brand identity and environment design owing to the clean, meticulously designed signages, posters, patient files and branding. The client loved the subtlety and appreciated the efforts put in. The patients too, feel welcome and positive when they walk-in, some even say, the different and unique design takes away the fear factor that people experience at hospitals usually.

KHURANA BRANDING COMMUNICATION

Design

  1. Ahmedabad

Services

Clients

Category Experience

Employees

1-10 Employees

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