KHURANA BRANDING COMMUNICATION

Client Brief

Jaljeera being a household brand for long, the client wanted us to create a campaign that appealed to the youth. 

Idea

Today’s youth being very health conscious and very much concerned about the taste of their food & drinks, we decided to play on the taste and health factor. 

Execution

Different variants and flavours were differently communicated through fresh visuals having young people enjoying the drink. The product visual and drink visuals were made to look fresh and appealing while the taglines communicated more than what was visible in the image. The positioning line ‘The Real Smart Drink’ was carried everywhere to convey that this is a drink for smart people.  

Result

The results of this campaign were phenomenal. The people loved this newly derived young design language of the brand and it helped the brand build a strong recall among the masses.

KHURANA BRANDING COMMUNICATION

Design

  1. Ahmedabad

Services

Clients

Category Experience

Employees

1-10 Employees

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