KHURANA BRANDING COMMUNICATION

Client Brief

In a  very competitive market, Vibrant Rock Salt was to be launched with an objective to offer value for money to the customers with much better quality and purity than what the competitors were offering.

Idea

The idea was to add value to the brand by creating a premium-looking packaging that not only attracted the customer but would also keep them in awe with the kind of pricing it offered. 

Execution

Since it is Himalayan Rock Salt, and since Rock Salt is also known as Pink Salt, the entire pack derived a Pinkish composition. Keeping the product visual in the foreground prominently and a subtle visual representation of the Himalayas, which earlier were depictedin White, but we decided to turn everything pink so as to match the tone of the overall product. A very premium and vibrant product pack was designed, just as required by the client.

Result

The new packaging was well-received by the client and the customers, both. The product appeared more attractive and handy on the shelves than other competitive products, solving the core purpose of making a new packaging. 

KHURANA BRANDING COMMUNICATION

Design

  1. Ahmedabad

Services

Clients

Category Experience

Employees

1-10 Employees

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