KHURANA BRANDING COMMUNICATION

Client Brief

The brief was to create a unique brand identity for Miraclus Implants that is simple to the eye but at the same time, that appeals to doctors and surgeons. The requirement included identity design, corporate stationery, standees, 6 fold product leaflets, brochure and product catalogues.

Idea

Since it is for doctors and surgeons, we wanted to take the minimalist approach and keep the designs as simple as we can while keeping the text right on point. 

Execution

A white background with soothing colors on the foreground for identity design and standees was taken. But when it came to leaflets and catalogue designs, them being a close-range-reading medium, we decided to play with multi-tone gradients taken from their brand identity colors. The leaflets and catalogues were bearing prominent product pictures that would attract the surgeon’s attention immediately on the first glance itself. 

Result

The resultant identity design was appealing for the B2B segment, wherein doctors and surgeons were able to quickly relate to the product and get the message without having to spend time in understanding what it was. As they say, simple things are what most people want and that’s what we delivered. 

KHURANA BRANDING COMMUNICATION

Design

  1. Ahmedabad

Services

Clients

Category Experience

Employees

1-10 Employees

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