Coffee Planet, 2020

Brand Identity & Package Design

Corporate Identity Packaging Branding
By Kalavruksh
Client Brief

The client wanted a simple and elegent brand identity and package design for their coffee products and their target audience were the upper-middle class working professionals who would prefer a premium everyday coffee over the regular cup of coffee.

Idea

The idea came from the name itself. We just didn't want to put a boring planet and call it a logo. So we decided to go with the silhouette of a planet and use subtle colors to add the premium feel to it. Along with that we designed a typeface from scratch to compliment the brand well.

Execution

After an extensive research session and comparing all their competitiors, we were sure that we needed something out-of-the-box to really make it stand out from their competitors. So we started experimenting with shapes and colors.

Result

The result was a brand that was confident and was able to connect with their target audience in an effcient manner.

Client

Coffee Planet

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