Niyan Artistry, 2020

Brand Identity And Brand Positioning

Communication Design Branding Strategic Design
By Kalavruksh
Client Brief

This client was a local artist and wanted a brand identity to market her artworks.

She needed something that clearly represents that she is an artist and looks elegant.

Idea

The idea was to combine the initials 'N' & 'A' in a way that it forms a logo and is able to represent the artist clearly.

Execution

So to start, we sketched out all our ideas and kept pushing our boundries until we found something that we can work with.

Result

The final result was an Icon mark, which represented the artist perfectly. The icon was elegant and was versatile so it could be used to represent different artistic styles.

Client

Niyan Artistry

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