Client Brief

When Central Square Foundation completed 5 years, they wanted us to create an online annual report which encapsulates the 5 years of their journey and captures the key highlights while having the flavour of CSF, it also had to portray the future roadmap for the Foundation.

Execution

It was a theme with chalk styles, whiteboards, blackboards, handcrafted and customized illustrations, ink pen drawing, doodle iconography to connect the layout and document experience. The style offered an elementary education background and the report came out building a connection with the audience.

Result

Being an 80+ pages annual report, designed in CSF brand colours was a milestone. We also advised about the fabrication specification for paper, sizing, print quality etc In the end, it was a well-designed report which will be referred to for years to come and will be a memorable piece to the journey of CSF

Client

CSF

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