Milma, 2022

Milma Social Media Poster

Social Media Marketing
By Inbounderz India
Client Brief
Malabar Regional Co-operative Milk Producers' Union (MRCMPU) Limited with registration No. D 89 [D] is a union of more than 1100 village level Anand pattern dairy co-operative societies located in the six northern districts of Kerala State in South India and it is owned by more than one lakh dairy farmers who are members of each affiliated society and who live in the area of operation of these societies. The societies function on the pattern of the societies affiliated to the world-famous Anand Milk Union Ltd. (AMUL) at Anand (Gujarat), India and hence are also known as Anand Pattern Co-op Societies or "APCOS". The area of operation of MRCMPU Ltd. comprises of the six revenue districts of North Kerala, viz Kasaragod, Kannur, Wayanad, Kozhikode, Malappuram and Palakkad and also having dairy plants at Kasaragod, Kannur, Wayanad, Kozhikode, Malappuram, Palakkad, Sreekandapuram and Central Products Dairy Naduvattom, Kozhikode District. The Union is affiliated to the state level apex body-Kerala Co-operative Milk Marketing Federation Ltd. (Operating under the trade name MILMA) along with its sister Unions at Ernakulam and Thiruvananthapuram, ERCMPU Ltd. & TRCMPU Ltd. The Head office of the Union is located at Peringolam under Kunnamangalam Post Office near Kozhikode.


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