campaign planned and executed with ensuring the Local Market impact full countering the arterial routes to the stores.
Idea is to be Reach out to the end consumer with larger visibility and placing the brand in the geographical demanded areas.
The selection of Media was also handpicked as per the clients requirements. Keeping in mind the brief to establish the store openings in the particular shortlisted towns we had to make sure we get to ground level recee to understand the geographies about the footfall areas, arterial routes towards the shopping malls we took advantage of the larger and unique media options of the OOH plan. Heading towards the festival season we also made sure that the reach extends and holds it till the last of the audience's mindspace.
We were able to extend the brands image in the metro's and tier II.