PVR Cinemas, 2017

Simply Sushi Restaurant Campaign Designing

Flyers / Posters Communication Design Branding Print Design
By idYAY Creations

Product and model photoshoot

Product and model photoshoot

Retail outlet ‘Spin the Wheel’ promotion POSM

Retail outlet ‘Spin the Wheel’ promotion POSM

Animated video for screens

Animated video for screens
Client Brief

To develop the launch campaign for the new Japanese specialty restaurant, Simply Sushi, at Ambiance Mall, Saket, New Delhi.

Execution

The campaign was segregated into 4 levels:

  1. Teaser: Create curiosity & excitement by connecting to popular Japanese items
  2. Launch: Showcase the brand and its offerings
  3. Credential: Present the celebrity Japanese chef who is behind the artistic and flavoursome food.

Promotion: At the PVR complex, we designed a ‘Spin the Wheel’ to take advantage of the footfall at the movie theatre.

Client

PVR Cinemas

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