IdYAY Creations

Client Brief

To develop the launch campaign for the new Japanese specialty restaurant, Simply Sushi, at Ambiance Mall, Saket, New Delhi.


The campaign was segregated into 4 levels:

  1. Teaser: Create curiosity & excitement by connecting to popular Japanese items
  2. Launch: Showcase the brand and its offerings
  3. Credential: Present the celebrity Japanese chef who is behind the artistic and flavoursome food.

Promotion: At the PVR complex, we designed a ‘Spin the Wheel’ to take advantage of the footfall at the movie theatre.

idYAY Creations


  1. New Delhi



Category Experience


1-10 Employees

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