Verified
Corporate Identity, Flyers / Posters / Tent Cards / Brochures, Packaging, Print Design, Communication Design, UI and UX, Website and App Design, Branding, Graphic Design, POS, Website and App Design, Explainer Videos
No. of Employees: 1-10
ideas that make you go YAY!
idYAY is a boutique creative agency where ideas reflect ýaylogy – advertising with a whole new attitude. Whether it’s a shift in business, an increase in brand awareness or launching a new service or product that can add value to audiences’ lives, we believe nothing inspiring can be achieved without a purpose. We bring together close to two decades of experience in brand strategy and marketing communication. Supported by a highly talented team we are confident of providing effective communication solutions to our clients.
idYAY Creations Pvt. Ltd
Vardhman Trade Centre,
Smartworks, 3rd Floor,
Nehru Place
New Delhi
110048
2016
Co-founder & Head Strategy
I bring in my expertise of 17 years in brand strategy and marketing that I’ve earned and enjoyed with the big names in FMCG (Britannia), Consumer Durables (Samsung) and Hospitality industry (Oberoi Group). Having spearheaded multi-disciplinary campaigns for top-notch Indian and International clients, I have developed, strategised and promoted a wide spectrum of products which at one hand catered to the masses and to products that addressed the niche luxury segment. As a passionate people manager dedicated to harness progress, empathy, and inclusion, I believe in fostering spaces that unlock a brand’s true potential. Beyond this, I keep honing brand strategy as a tool for change and seek to influence the next creative generation as a brand educator.
Co-founder & Creative Head
Over the last 20 years, I have worked with data, creative and technology teams from the best of Hospitality and Creative industry to design meaningful brand experiences. Born and brought up in Delhi in a business family, I have always challenged the status quo and instead ventured on a path of accomplishment. With certifications from NIFT and Arena Multimedia I started my career as a graphic designer in a celebrated Fashion magazine where I handled the entire India design and communications process. At Quark Media House and Computer Associates I was responsible for igniting and leading overall creative development. My association at The Oberoi Group oversaw design-led communication for print, films, events. I was producing mostly motion graphics-oriented projects for the brand all over the world. I bring in the right mix of design sense and new age visual aesthetics that become an integral part of the entire brand-talk. I believe design has a universal language, and every brand should learn one.
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