idYAY Creations Private Limited


idYAY Creations Private Limited


Corporate Identity, Flyers / Posters / Tent Cards / Brochures, Packaging, Print Design, Communication Design, UI and UX, Website and App Design, Branding, Graphic Design, POS, Website and App Design, Explainer Videos

  1. New Delhi

No. of Employees: 1-10


ideas that make you go YAY!

About the company

idYAY is a boutique creative agency where ideas reflect ýaylogy – advertising with a whole new attitude. Whether it’s a shift in business, an increase in brand awareness or launching a new service or product that can add value to audiences’ lives, we believe nothing inspiring can be achieved without a purpose. We bring together close to two decades of experience in brand strategy and marketing communication. Supported by a highly talented team we are confident of providing effective communication solutions to our clients.

Category Experience

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Times of India – Microsite Design & Development
BRAND Times of Ind, 2021

PROJECT Times of India – Microsite Design & Development...

To design the UI/ UX and develop a microsite for TOI’s ‘Shot of Hope’ campaign geared towards disseminating important information...

Revolt Motors - Designing POSM and other Branding
BRAND Revolt Motor, 2020

PROJECT Revolt Motors - Designing POSM and other Branding ...

To develop and create a distinct design identity for Revolt Motors – Stationery, Marketing collateral, Service centres graphics, Service manu...

Club Marriott App Videos
BRAND TLC Relation, 2021

PROJECT Club Marriott App Videos...

To create launch videos highlighting the benefits of the Club Marriott App. ...

PVR - Food Video
BRAND PVR Cinemas, 2018

PROJECT PVR - Food Video ...

To develop an impactful Food & Beverage video that shall uphold The Luxury Collection at PVR. Think of food at movie theatres, Popcorn,...

Surya Bath Fittings - Packaging
BRAND surya, 2021

PROJECT Surya Bath Fittings - Packaging...

To revamp the existing packaging of their bathroom fitting product line so that they standout at the retail stores and give a premium look and feel...

Micromax Home Appliances Brochures
BRAND Micromax, 2020

PROJECT Micromax Home Appliances Brochures...

To develop a master range as well as an individual brochure for their product lines - Television, Washing Machine & Air Conditioner which conne...

JapaFries Launch Creatives + Logo
BRAND PVR Cinemas, 2018

PROJECT JapaFries Launch Creatives + Logo...

Club Marriott Activation Stand Fabrication
BRAND TLC Relation, 2020

PROJECT Club Marriott Activation Stand Fabrication...

Micromax Home Appliances POSM
BRAND Micromax, 2019

PROJECT Micromax Home Appliances POSM...

Simply Sushi Restaurant Campaign Designing
BRAND PVR Cinemas, 2017

PROJECT Simply Sushi Restaurant Campaign Designing ...

To develop the launch campaign for the new Japanese specialty restaurant, Simply Sushi, at Ambiance Mall, Saket, New Delhi. ...

Head Office

idYAY Creations Pvt. Ltd Vardhman Trade Centre, Smartworks, 3rd Floor, Nehru Place
New Delhi

Founded in



Sumit Sharma

Co-founder & Head Strategy

I bring in my expertise of 17 years in brand strategy and marketing that I’ve earned and enjoyed with the big names in FMCG (Britannia), Consumer Durables (Samsung) and Hospitality industry (Oberoi Group). Having spearheaded multi-disciplinary campaigns for top-notch Indian and International clients, I have developed, strategised and promoted a wide spectrum of products which at one hand catered to the masses and to products that addressed the niche luxury segment. As a passionate people manager dedicated to harness progress, empathy, and inclusion, I believe in fostering spaces that unlock a brand’s true potential. Beyond this, I keep honing brand strategy as a tool for change and seek to influence the next creative generation as a brand educator.

Adhikar Vaish

Co-founder & Creative Head

Over the last 20 years, I have worked with data, creative and technology teams from the best of Hospitality and Creative industry to design meaningful brand experiences. Born and brought up in Delhi in a business family, I have always challenged the status quo and instead ventured on a path of accomplishment. With certifications from NIFT and Arena Multimedia I started my career as a graphic designer in a celebrated Fashion magazine where I handled the entire India design and communications process. At Quark Media House and Computer Associates I was responsible for igniting and leading overall creative development. My association at The Oberoi Group oversaw design-led communication for print, films, events. I was producing mostly motion graphics-oriented projects for the brand all over the world. I bring in the right mix of design sense and new age visual aesthetics that become an integral part of the entire brand-talk. I believe design has a universal language, and every brand should learn one.