Idealoft Studio

Client Brief

Knowledge-first, D2C beauty brand 

INTRODUCTION
Community first skincare products + Personalised skin care routine service. 

PROJECT BRIEF

Designing packaging that resonates with the intended audience while setting up the design language for all the future collections.

Problem Statement:

The existing packaging did not justify the unique balance between playfulness and science backed formulae the products have to offer.

 

Idea

What is the product?

First-of-its-kind body serum to give you an instant glow, while improving skin tone & texture over time.

Multiple elements

The cool color palette evokes a sense of hydration and the curvy crafted lines emulate waves.

Generative illustration set

A versatile illustration set using lines and color blocks that radiate simplicity while adding meaning to the packaging.

Idealoft Studio

Design

  1. Pune

Services

Clients

Category Experience

Employees

26-50 Employees

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