After completing her Masters from National Institute of Design (NID) Nishi worked with different start-ups and sustainable brands to help create growth-based, design-led strategies. (Ten years of industry experience)
She was always keen to try and understand different companies, perspectives, ideologies, and opinions.
She set up Idealoft to focus on strategy led design. The idea was to always keep ‘Design Thinking’ at the core of every solution and problem finding.
“I believe the most important and challenging part of any strategy, design or idea is the *beginning* and the most crucial element is *timing*.”