I2madlys

Client Brief

Client Wanted to establish a Exclusive / Luxury Naturopathy brand primarily for niche & NRI Audience. Naturopathy is a Method of balancing the 5 elements of nature (Earth, Water, Sky, Air & sun) vis-à-vis our human system. Luxury of Wellness as enjoyed by royals, authenticity of the therapy, etc had to be depicted in the Overall Brand Film & communication.

Idea

Rajkot Ka Sartaj – The Meadow

With a brand ambassador in mind, we came out with various ideas and finally resulted in a Single Plot, where a Queen is walking down from a Horse Cart for her routine work, all of a sudden she sees The Meadow - Nature  Cure and stops there. She visits and elevates herself with a basket of Luxury Services such as Reflexology, Spa, Nirvana, Aqua Fitness Therapy.

Execution

The Film Shoot Was on actual Location. Visited & did recce 7 times with a 3 camera setup to show the Aerials with a Stunning, superb shot.  Used the Arri Alexa Camera & 3 Drone cameras to execute above film Script over 2 minutes; similar to a Movie / Cinematic Film. Overall the Film, Shots & the rhythmic Voice over depicted as a real King / Queen taking therapy & satiating their  Souls & ad enticed various audiences to visit & drench their life with these therapies. And feel like the Queen/King of Rajkot. Which was the basic objective & idea of the film.

i2madlys

Film & Production

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

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