I2madlys

TVCs / Brand Films

The Good Hair Ayurvedic, 2020

Launch Brand Film

Balo ka Brahmashtra

Client Brief

The context in Brief : A Niche / Luxury Ayurvedic oil with Unique 28 Miracle Remedies & 7 Essential oils to eliminate your hair Problem. It is the “baap” of All Ayurvedic oils in the market.

Idea

Balo ka Brahmastra  – The Good Hair Ayurvedic Oil

 

The Identity / Brand Emblem Design  was decided to be based on the theme “Balo Ka Brahmastra”. The Idea Behind the Context of “Balo ka Brahmastra” was that the remedies / ingredients are of great superpower and result in miracles of nature. And the Context goes that when all the weapons that eliminate the problem of hair are exhausted; the king of all weapons, Brahmastra comes and protects the hair.

 

Thus, the Mnemonic of the brand was structured in the aesthetic of Oil Drop + Bow&arrow with the shape of G  & H.

 

For the brand idea, we came out with a Plot, where a Couple is irritating each other because the husband was confused with the problem of Stereotype oils, and he wants to surprise his wife. So here the brand ambassador comes up with Good Hair Ayurvedic oil with a direct and purposeful message “Jab sab Oil Be-asar ho tab Good Hair Ayurvedic asar karega”.

All Brand Campaigns, Shoot Collaterals, Digital & Offline were designed based on that Context.

Execution

The challenges cropped when the Client rejected scripts multiple times, we came out with a unique problem method & executed in a Comic manner yet retaining the message.

The Overall Story board & technique were very contemporary.

i2madlys

Film & Production

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

Other Projects
Good Hair Brand Building
BRAND The Good Hair Ayurve, 2019

PROJECT Good Hair Brand Building...

The context in Brief : A Niche / Luxury Ayurvedic oil with Unique 28 Miracle Remedies & 7 Essential oils to eliminate your hair Problem. It is ...

INSTANT NIMBU PANI
BRAND Jalani Nimbu Pani, 2020

PROJECT INSTANT NIMBU PANI...

The Simple Brief from Client was – “Kholo, Golo Aur Pilo”. As simple as the product i.e Instant Nimbu  Pani...

INSTANT NIMBU PANI FILM
BRAND Jalani Nimbu Pani, 2020

PROJECT INSTANT NIMBU PANI FILM...

The Simple Brief from Client was – “Kholo, Golo Aur Pilo”. As simple as the product i.e Instant Nimbu  Pani...

Bathware Brand Film
BRAND Varmora Bathware , 2020

PROJECT Bathware Brand Film...

The Bathware is as unique as contemporary and overall Mesmerizing & Stunning “Jise Dekhte hi sabka dil fisal jaye” ...

Naturopathy Brand Film
BRAND The Meadow Nature Cu, 2021

PROJECT Naturopathy Brand Film...

Client Wanted to establish a Exclusive / Luxury Naturopathy brand primarily for niche & NRI Audience. Naturopathy is a Method of balancing the 5 el...