I2madlys

Client Brief

The context in Brief : A Niche / Luxury Ayurvedic oil with Unique 28 Miracle Remedies & 7 Essential oils to eliminate your hair Problem. It is the “baap” of All Ayurvedic oils in the market.

Idea

Balo ka Brahmastra  – The Good Hair Ayurvedic Oil

The Identity / Brand Emblem Design  was decided to be based on the theme “Balo Ka Brahmastra”. The Idea Behind the Context of “Balo ka Brahmastra” was that the remedies / ingredients are of great superpower and result in miracles of nature. And the Context goes that when all the weapons that eliminate the problem of hair are exhausted; the king of all weapons, Brahmastra comes and protects the hair.

Thus, the Mnemonic of the brand was structured in the aesthetic of Oil Drop + Bow&arrow with the shape of G  & H.

For the brand idea, we came out with a Plot, where a Couple is irritating each other because the husband was confused with the problem of Stereotype oils, and he wants to surprise his wife. So here the brand ambassador comes up with Good Hair Ayurvedic oil with a direct and purposeful message “Jab sab Oil Be-asar ho tab Good Hair Ayurvedic asar karega”.

All Brand Campaigns, Shoot Collaterals, Digital & Offline were designed based on that Context.

Execution

The challenges cropped when the Client rejected scripts multiple times, we came out with a unique problem method & executed in a Comic manner yet retaining the message.

The Overall Story board & technique were very contemporary.

i2madlys

Film & Production

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

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