I2madlys

Client Brief

Insight from the client was MOOV => for Backpain, Tigerbalm => For strong pain, Vicks => for cold and cough

The Iconic Brand Emami Mentho Plus Pain Balm wanted to Cultivate & Introduce their Balm Brand, as a QUICK PAIN RELIEF & that it works on all types of pain.

The Challenge was to Depict Multiple Character Stories Blended with Local Uganda Slang, HOUSEWIFE, SPORTSMAN, BUSINESS MAN, wherein each of these suffer from Unbearable Pain. And how our HERO helps to relieve them from pain. It had also to establish itself as an Authentic pain Balm.

Idea

Quick Relief from Pain

“More Powerful”, blended with Herbs, Emami Mentho Plus Balm is a superior all-rounder, quick & effective for all types of pain and which gives better results than any competitor.

Execution

The plot was a commonplace Situation one, where an housewife suffering from pain is entering at home; the CG visually showed an Alarm popping up on her head. A Businessman tortured by cold & cough, which was illustrated vide the Nose flowing in form of TAP, which depicting the cold. Plus a sportsman in a position of delivering a football kick, and he cries as he gets a cramp on his knee, and CG depicting the Siren of Ambulance on his knee

The film canvas, based on Chroma & Rotoscopy technology at the same location, same lighting & same ambience, was shot over 2 days. Casting was done keeping in mind a Kenya Based Model. The visuals, VO and the product window were aesthetically CG designed to give a stunning feel of the Product capabilities

Result

The Overall Film created a new benchmark for competitors. When it was aired, it got noticed widely and positioned Emami Mentho Plus Balm as a category leader

i2madlys

Film & Production

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

Other Projects
Brand Communication Design
BRAND Jewel Darshan, 2018

PROJECT Brand Communication Design...

The Brief was to create an Iconic Identity / Logo Design to create new milestones in Jewelry industry, which has to be unique, unseen & Non Ste...

Brand Collateral Design
BRAND Himshakti, 2022

PROJECT Brand Collateral Design...

A very well known brand - Himshakti, wanted to revamp the look for their packaging & logo ...

CRYPTO CURRENCY BRANDING
BRAND Bitcoin, 2019

PROJECT CRYPTO CURRENCY BRANDING...

India’s First Cryptocurrency, the client wanted to create a very corporate, very  trustworthy profile with unique look ...

Zah Brand Building, Digital Campaign
BRAND Zah Style Salon, 2021

PROJECT Zah Brand Building, Digital Campaign...

They want to position as a Luxury premium celebrity style salon in Kochi, with stunning visuals. ...

Brand New Packaging
BRAND Super Salt, 2018

PROJECT Brand New Packaging...

The Client required a Stylish authentic, non-stereotypical packaging to create a buzz for their Salt industry product. ...