I2madlys

Client Brief

The Client required to create the brand from scratch; right from the name to the whole packaging  for their Air Freshener Category product

Idea

We presented multiple name ideas. Client loved the idea which was a combination of AIR + REVOLUTION =>  AIROLUTION

As per the category Research, various competitors never created a special unique stylish logo like we proposed to. They had just created Stereotypes.

The Idea behind the Logo was to create a unique contemporary design using trend typography method. It is created with Nature + Stylish Font. With this objective, we came out with a Perfume Smoke texture with Visual Langauge / Brand Visual Hook idea. Wherever Airolution came in terms of digital, offline it will present itself in a Perfume smoke texture. So on this theme we created a consistency with the elements of fragrance variations such as Lovendar, Rose, icey cool.

Execution

The Whole logo with packaging was created with handmade sketches to give a natural feel to look delightful & stunning

 

i2madlys

Film & Production

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

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