Gypsy Moth

Client Brief

Filtering the latest trends, prospects never seem to end when you are shopping with Yepme.

The brand launched high-performance shoes, and have to create a buzz within the current as well as new customers

Idea

We created the following which was released on TVC and Digital platforms:

-3 videos of 60 seconds each

-3 stills of the shoes as well

 

Execution

-We created a campaign #PlayToPerform highlighting the enhanced features of the shoes

-Which in turn increases the performance of an individual.

Result

- The high-performance shoes are now quite famous and stand out as a tough product developed by Yepme

- The hashtag #Playtoperform went quite viral and attracted as well as encouraged audience to invest in the shoes

 

Gypsy Moth

Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

Other Projects
Recreating Jockey India's Social media Imagery
BRAND Jockey India, 2021

PROJECT Recreating Jockey India's Social media Imagery...

The Jockey brand is the promise of comfort, quality, and fit. They aim to satisfy the human n...

Mind . Soul. Heal
BRAND misohe, 2021

PROJECT Mind . Soul. Heal...

In-house project propagating a strong message asking women to stand for  each other in ups and downs.
BRAND #SHEFORHER, 2021

PROJECT In-house project propagating a strong message asking wo...

Campaign of sponsorship: Vissco with Telugu Tigers Team in Premier Futsal League.
BRAND VISSCO, 2021

PROJECT Campaign of sponsorship: Vissco with Telugu Tigers Team...

Vissco is India's leading and oldest manufacturer of orthopedic and mobility aids. They bring a vast range of p...

Launch of the Festive Collection
BRAND Easybuy, 2021

PROJECT Launch of the Festive Collection ...

Easybuy believes that everybody is born good-looking and everybody knows how to look their best. ...