Paragon, 2021

Launch of New Collection

Content Strategy Branding
By Gypsy Moth
Client Brief

Along with this season’s latest trend, Paragon promises comfort and quality that is sure to impress you

The brand launched a New Collection of Paragon Max with Formal, Semi-Formal & Casual Shoes

Idea

We created

-Still 

-Video Campaign

Also covered OOH & Digital Release

Execution

-We made sure that we capture the flexibility and designs of the footwear

-We created 3 Occasion driven videos in an indoor set-up showcasing the mood of the occasion with the collection

Result

- As the brand promises comfort, we made videos portraying the same

- The stills showcased the simple yet composed designs

- The campaign was successful and in turn increased the sales

 

Client

Paragon

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