Client Brief

To generate high quality leads from across the country for the Shiamak One Year Dance Program (OYP) & Half Yearly Program (SHP)


A complete mapping of the target audience was carried out across Facebook, Instagram and Google. The campaign focused on generating high-quality leads and increasing the ratio of those leads turning into live auditions. We employed a mix of video for brand-awareness and city-based lead generation campaigns.


  • Total Leads: Close to 2500 across India by digital campaigns
  • Projected CPL: Rs. 450, Achieved CPL: Rs.108
  • Prospect Ratio of quality Leads >20%
  • Saved 25% of the complete media budget which was used across other programs


Digital Marketing

  1. Mumbai



Category Experience


1-10 Employees

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