Growthpep

Client Brief

To build a performance-based funnel focusing on increasing brand visibility in turn growing sales on the website from scratch.

Idea

The idea was to first create awareness amongst the target audience regarding the platform and its offerings. Since it's a home decor brand with a wide product category, creatives played a major role for us to encapsulate everything that the brand has to offer along with the USP. We went a little aggressive with testing creatives in all possible formats and derived the ones which worked well for us. The campaign drove traffic and conversion via the ads thereby creating awareness and increasing sales. 

Execution

  • Created audience persona's to create target buckets
  • Worked on category-based carousel creatives & launch campaigns accordingly
  • Created Top of the funnel, middle of the funnel & bottom of the funnel audiences

Result

Successes:

  • We were successfully able to increase the brand's ROAS to 1x to 4x on average in 6 months
  • We saw a 30% increase in sales month-on-month
  • In terms of CAC, we saw a drop of approximately 40% as compared to the previous month. From average CAC of Rs. 2000 to Rs. 1500
  • Grew website sales to an average of 0.5mn/month within a span of 6 months

Growthpep

Digital Marketing

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

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