Growthpep

Client Brief

To increase revenue and conversions, especially through top of the funnel in order to acquire new customers month-on-month across the website in turn growing the ROAS (return on ad spends)

Idea

We resorted to a funnel-based approach where we segregated our audience as per top, middle, and bottom of the funnel as per their interest, behaviour, and engagement pattern. Created audiences when it comes to broad audiences, niche interests, Website Visitors 7D, 30D, 90D, IG & FB engaged users & video viewed 25% & up. We also tested various Influencer ads for brand launches & retargeting.

Execution

The idea here was to increase the flow across funnel with our main focus being on doing brand awareness amongst our audiences in order to educate them about the brand and it's offering. Since the brand is into skincare and cosmetics, creatives played a major role we resorted to creative testing. The campaign drove traffic and conversion via the ads thereby creating awareness and increasing sales. 

Result

  1. We were successfully able to touch the brand's overall revenue to 1 million with a positive ROAS in a span of 2 months
  2. There was an increase of 58% in sales as compared to the previous quarter
  3. Successful in cracking sales for their Skincare category which the brand was struggling

Growthpep

Digital Marketing

  1. Mumbai

Services

Clients

Category Experience

Employees

1-10 Employees

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