Client Brief

To come up with an effective strategy in order to increase the sale on their website through various digital channels


We started by first creating awareness amongst the target audience around the platform and it's product offerings. Being a baby care brand focusing mainly on quality with equal amount of care for the environment, the brand was majorly targeted towards an audience who were eco friendly and well aware about carbon footprints. We ensured that the creatives used captured and clearly mentioned the USPs. The campaign drove traffic and conversion via the ads thereby creating awareness and increasing sales. 


  • For a newly launched brand, in the first month itself, we were able to reach a ROAS of 3x, which improved further month on month by 1.5x
  • Reduced the overall CAC from Rs. 800 to Rs. 550
  • Got to 500 orders in the first three months post launch


Digital Marketing

  1. Mumbai



Category Experience


1-10 Employees

Other Projects
D2C Website Sales
BRAND Fae Beauty, 2022

PROJECT D2C Website Sales...

To increase revenue and conversions, especially through top of the funnel in order to acquire new customers month-on-month across the&nbs...

Instagram Ads
BRAND The Black Canvas, 2020

PROJECT Instagram Ads...

Being an online store for well designed, durable and meticulously curated quality leather products, TBC needed to increase the user base for niche ...

Paid Media
BRAND Athlos, 2020

PROJECT Paid Media...

The challenge was to introduce Athlos and make it touch base with the target audiences regularly, consequently increasing their recall value and ul...

Paid media
BRAND Inner Sense, 2020

PROJECT Paid media...

Growing online sales for an organic & healthy lingerie brand based out of India ...

Paid Media
BRAND Bubblewrap, 2020

PROJECT Paid Media...

Growing online sales for a minimalistic home decor & furniture brand based out of India ...