Limese, 2021

D2C Website Sales

Performance Based Marketing
By Growthpep
Client Brief

Increasing revenue & no. of customers month-on-month across the website in turn growing the ROAS (return on ad spends).

Idea

We resorted to a funnel-based approach where we segregated our audience as per top, middle, and bottom of the funnel as per their interest, behaviour, and engagement pattern. Created audiences when it comes to broad audiences, niche interests, Website Visitors 7D, 30D, 90D, IG & FB engaged users & video viewed 25% & up. We also tested various UGC based ads for brand launches & retargeting.

Execution

To start with, the idea was to create awareness amongst the target audience to learn about the platform and the number of brands that the client had to offer. Since it's a skincare brand, creatives played a major role for us and we were running a lot of UGC ads for various different products that they have. The campaign drove traffic and conversion via the ads thereby creating awareness and increasing sales. 

Result
  1. We were successfully able to increase the brand's ROAS to 3x in a span of 3 months
  2. There was an increase of 201% in sales as compared to the previous quarter
  3. We touched a revenue of 3 million per month
  4. In terms of CAC, we saw a drop of 37.35% as compared to the previous month
Client

Limese

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