Daily Groceries, 2021

Flipkart Grocery Promotion

Data & Web Analytics Programmatic Marketing Performance Based Marketing
By Go For It Communications

Flipkart Grocery Success Story

Client Brief

A well known Brand of Organic Food products was struggling to gain traction on Flipkart.

They had tried working with agencies, hired experts, consultants and built a team to tackle this, but were unhappy with the results.

Primary deliverable - revenue targets, achieve an RoI of 4

Idea

1. Identified new Keywords to achieve more sales.

2. Historical data analysis of last 6 months to understand the product sales trends

3. Reasonable Cost Per Clicks to reduce wasteful expenditure

4. SKU level Pareto analysis to promote best performing products and pack sizes

5. Product placement analysis to ensure the ads are visible in the right sections for better RoI

Execution

1. We appointed a Single Point of Contact (SPOC) to interact with the client.

2. End to end control of Client's Flipkart account was taken.

3. Optimization of single FSN details on Flipkart

4. Optimizing of Ad campaigns on Flipkart - using Placement, FSN, Keyword Analysis

Result

1. Cost per product sold = Rs 603 (average)

2. Advertising Cost = 6.2%

3. RoI = 17.1

4. Average monthly revenue = Rs 45 Lakhs

Client

Daily Groceries

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