Fresh Lime Soda Creatives

Client Brief

Manubhai Zaveri is a high street jewellery store in Ahmedabad. They cater to the urban women who are now enforcing their bold decisions on choosing their partners, planning the wedding and very importantly deciding on the jewellery to wear. We were seeing an entire generation of women having their say in wedding matters for the first time and we wanted this to reflect in the campaigns. 

One more important area was that while all jewellery campaigns focussed on only the bride, it was also the bridemaid and bride's mother who would be buying jewellery for themselves during the wedding. For the first time we had a jewellery campaign that included this very significant percentage of buyers.

 

Execution

The campaign had many firsts. 

It was the first campaign which showed women defying norms about which colours to wear and what jewellery to choose.

It was a the first black and white campaign for jewellery, making a very bold statement for the brand and positioning it several notches higher than the competition.

The campaign was integerated with the launch of a new website, outdoor media and social media.

 

Fresh Lime Soda Creatives

Creative

  1. Ahmedabad

Services

Clients

Category Experience

Employees

1-10 Employees

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