A.Shridhar, Real Estate, 2019

Giving a human touch to construction business.

Corporate Identity Brand Strategy Communication Design Branding Graphic Design Print Design
By Fresh Lime Soda Creatives

We took this visual grammar 360 degrees with a series of communication at the site office and corporate office of the Company as well brochures, digital communication, bags and more.

We took this visual grammar 360 degrees with a series of communication at the site office and corporate office of the Company as well brochures, digital communication, bags and more.

Challenge 1: Introduce a relatively new real estate company to people. Solution : We gave a human face to construction and real estate industry by developing a character that is part human and part building. Addressing concerns of home buyers through this face has made the brand friendly, young and endearing as well has tremendously increased brand recall in a very short period. Challenge 2: Introduce a relative new location within the city to people. Solution: Create a movement and a tribe for your brand/offering. Our tribe consisted of citizens who wanted to move a part of the city which had modern buildings and better infrastructure. Through a series of billboard advertisements we targeted potential buyers to serious consider this new upcoming area i.e. Shilaj and A.Shridhar's thoughtfully made apartments.

Challenge 1: Introduce a relatively new real estate company to people.

Solution : We gave a human face to construction and real estate industry by developing a character that is part human and part building. Addressing concerns of home buyers through this face has made the brand friendly, young and endearing as well has tremendously increased brand recall in a very short
period.

Challenge 2: Introduce a relative new location within the city to people.
Solution: Create a movement and a tribe for your brand/offering. Our tribe consisted of citizens who wanted to move a part of the city which had modern buildings and better infrastructure. 
Through a series of billboard advertisements we targeted potential buyers to serious consider this new upcoming area i.e. Shilaj and A.Shridhar's thoughtfully made apartments.
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