Fresh Lime Soda Creatives

Client Brief

JadeBlue has been campaigning on World Environment Day since 2006, trying to raise awareness on the need to save our planet. Each year an ambient media creative is installed on high streets of Ahmedabad, Surat, Hyderabad and many other cities to get people's attention.

The theme for 2019 was global warming and the possibility of increase in sea level. 

Execution

The roads suddenly seemed to be under water as a large sea creature, a 40 feet whale was hung in mid air through wires tied on tree trunks. 

Result

The idea caught people's attention and even that of the media. It created conversations around the treat of global warming and our environment. 

Fresh Lime Soda Creatives

Creative

  1. Ahmedabad

Services

Clients

Category Experience

Employees

1-10 Employees

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