A 40 feet long whale swam on the roads of Ahmedabad, giving people a chilling jolt to the future that can be very stark and gory if we don't choose to act now on global warming. There were 4 such installations in the city that caught the attention of people and media. Ambient media installation for JadeBlue, a luxury lifestyle retail chain for men, on world environment day has been an ongoing campaign for 12 years now. Addressing a different concern each year. The campaign is supported by on ground activity of sapling distribution, driving the message in all of JadeBlue stores and even through the shopping bags.

A 40 feet long whale swam on the roads of Ahmedabad, giving people a chilling jolt to the future that can be very stark and gory if we don't choose to act now on global warming. There were 4 such installations in the city that caught the attention of people and media. Ambient media installation for JadeBlue, a luxury lifestyle retail chain for men, on world environment day has been an ongoing campaign for 12 years now. Addressing a different concern each year. The campaign is supported by on ground activity of sapling distribution, driving the message in all of JadeBlue stores and even through the shopping bags.
Client Brief

JadeBlue has been campaigning on World Environment Day since 2006, trying to raise awareness on the need to save our planet. Each year an ambient media creative is installed on high streets of Ahmedabad, Surat, Hyderabad and many other cities to get people's attention.

The theme for 2019 was global warming and the possibility of increase in sea level. 

Execution

The roads suddenly seemed to be under water as a large sea creature, a 40 feet whale was hung in mid air through wires tied on tree trunks. 

Result

The idea caught people's attention and even that of the media. It created conversations around the treat of global warming and our environment. 

Client

Jadeblue

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