Co founder & Creative Director
Ishanee defines her role in advertising and at Fresh Lime Soda Creatives as one that brings together brand perspective, creativity and consumer insights. She started off as a copywriter with a national agency and moved on to Fresh Lime Soda working on retail, fashion, lifestyle, luxury, education, real estate, hotels, foods and beverages among many categories. She thinks having a sense of humour is crucial in work and advertising as it is in life.
Founder & Creative Director
Sajit has an industry experience of 30 years. After working for a national agency as a creative director for 17 years, he founded Fresh Lime Soda Creatives. His undying passion to go beyond limitations and create original, ground breaking work has helped him not just create brands, but also categories where none existed. He has worked on iconic like Rasna, Dhara, Vimal, Reliance Telecom, Astral, Aava Natural Mineral Water, JadeBlue-men's fashion brand, Dairy Den and many more. Working on national brands throughout their brand cycle gives him a perspective that helps brands steer through challenges, remain focused and reinvent themselves according to changing markets.