The South Story , 2022

Logo Design- The South Story

Corporate Identity Branding

Logo Variations

Logo Variations
Client Brief

The client wanted us to create a logo of the restaurant that connects to South Indian Food. He did not want a typical logo with banana leaves or icons of common South Indian food in it.


Appam, Idli, and most of the other South Indian dishes are in the 'Circle' shape. We used that shape for the creation with a text style that enhanced the design. We also used 3 circles that symbolized chutney and sambhar along with the main dish for the logo as they are served with the most famous South Indian cuisine.


We wanted to create a simple yet unique logo that stands apart.


The South Story

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