Evolet, 2019
How Epic India managed everything from soup to nuts for the launch of electric vehicles including India’s first-ever electric quad bike.
Client Brief
Evolet, a new entrant in the booming electric vehicle market wanted a comprehensive solution for all of its marketing, advertising, and events’ needs. On approaching Epic, the client’s needs were taken head-on. It was a creatively exciting yet demanding project. Let’s have a look at how we set about it.
Idea
Epic India meticulously handled the influencer-management, engagement activities, and the overall production for the event. Eminent personalities like Ms. Urvashi Rautela, Mr. Daler Mehandi, and Royalty of various countries like Malaysia, Thailand, and Pesewa graced the event.
The event witnessed the launch of 8 models of electric scooters of which the introduction to India’s first-ever electric quad bike left the audience awe-struck. In order to promote electric mobility, the brand has also handed over 4 electric scooters to the Gurugram police and these were modified as per their requirements.
Execution
From digital communication to advertising and event management, Epic India acted as the one-stop solution to cater to the client’s needs. With a community of eminent veterans as stakeholders, Key Opinion Leaders like Industry Enthusiasts, Bikers Community & Social Media Influencers, Epic implemented the content marketing strategy that targeted the right audience through varied digital channels.
The ground-breaking social media campaigns at the pre-launch stage to build the hype were a hit amongst the target audience. To generate curiosity and keep the engagement moving, the buzz was taken offline through an on-ground event for media and KOLs. The launch event was a grand one with the split-stage unveiling the products.
Result
The event was a great success and was covered by large media houses & news channels namely The Asian Chronicle, The Hindu, The Times of India, and CNN. Their showroom received a huge footfall post the launch event.
Client
Evolet
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