AliveCor India, 2020

#TouchAHeartChallenge: Raising brand awareness for AliveCor India through a digital campaign on World Heart Day

Social Media Content Branded Custom Content Influencer Marketing Brand Strategy
By Epic India Group
Client Brief

AliveCor, a brand synonymous with transforming cardiac care through AI, launched a seven days campaign, #TouchAHeartChallenge for the week leading up to World Heart Day as an extension of their vision & mission towards a heart-healthy nation. Backed by a lot of digital efforts, Epic India took the ball in their court to create an awareness about heart diseases across India.

 

Hashtag Reach: 676.3K

Post engagement: 13.9K

Trending on Twitter: #3

Idea

With a group of renowned influencers participating in this campaign, like Soha Ali Khan, Kenny Sebastian, Nisha Aggarwal, Sonali Swami, and many others, the efforts by team Epic flourished well. Videos were shot remotely by these influencers, where they talked about heart health, nominating their loved ones to take #TouchAHeartChallenge on World Heart Day. While some influencers talked about brand awareness, others specifically mentioned the product and its benefits to drive sales. 

 

For creating a buzz amongst the people about taking care of their heart health, AliveCor motivated the target audience to take the challenge and share their picture or video taking pledge about raising awareness in their own family. 

 

The idea behind the campaign was to inspire more people to come forward and incorporate innovative technology in their lives with AliveCor's KardiaMobile 6L. 

 

Creating awareness about Cardio-vascular disease amongst people through social media was no less than a roller-coaster ride but Epic's right planning and approach made the AliveCor’s campaign a big hit amongst the people. 

Execution

Having identified the target audience in various age groups, Epic conceptualized and executed the campaign by collaborating with brand advocates. 

 

Epic devised a multilateral campaign with the formulation of some out-of-the-box content strategies and ideas that meant to leave a long-lasting impact on the target audience. It included producing engaging content like conversation starters, quick tips on heart health, a lot of User-generated content and much more. 

 

To further expand the reach of this campaign, Epic collaborated with eminent industry veterans that people trust and are up for inspiration.

Result

With compelling efforts of these influencers and our posts, AliveCor's #TouchAHeartChallenge campaign reached out to 314.9K people across India with a hashtag #TouchAHeartChallenge reach of 676.3K. 


Also, On World Heart Day, the phrase AliveCor Smart ECG captured on Twitter’s top 10 India trends with an organic audience sharing their heart health stories.

Client

AliveCor India

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