Client Brief

To redesign the packs of Park Avenue soap to make it youthful and contemporary while retaining the brand's core identity on similar lines with competitors like Fiama de Wills, Cinthol, Wild Stone etc.


The refurbished packs have been launched in the markets and have met with resounding acceptance by the consumers who have highly preferred the fresh looking packs which give a feeling of youthfulness while retaining the Park Avenue's identity.


Raymond Consumer Care

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