Cambridge School of English, 2020
Join BEC, Be the Employer's Choice!
Join BEC - Be the employer's choice - campaign 3C
Join BEC - Be the employer's choice - campaign 3B
Join BEC - Be the employer's choice - campaign 3A
Join BEC - Confidence & Communication Skills for greater opportunities campaign 2C
Join BEC - Confidence & Communication Skills for greater opportunities campaign 2B
Join BEC - Confidence & Communication Skills for greater opportunities campaign 2A
Join BEC - Be the Employer's Choice campaign 1D
Join BEC - Be the Employer's Choice campaign 1C
Join BEC - Be the Employer's Choice campaign 1C
Join BEC - Be the Employer's Choice campaign 1B
Client Brief
Many of the MBA Graduates missing MNC career opportunities due to lack of english speaking skills. Cambridge University wants to conduct a 6 months course and 1 year course program to these target groups. Cambridge Introduced a program called BEC - English Speaking Program and did a digital marketing for the MBA completed graduates and final year studying students.
In 2020, as Covid pandemic was there, client wants to ensure the online classes to the target groups.
Idea
The Idea of Employer's Choice is simple and powerful.
The campaign will enable the targets to get equipped with not just the communication skills also with appropriate attitude and knowledge, which will be a step ahead for their business opportunities.
Execution
Campaign was cracked with a strategy of "Be the Employer's Choice"
Result
Campaign had given a vast success and on second phase we did a testimonial campaign with the passed out MBA graduates.
Client
Cambridge School of English
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