Client Brief

Many of the MBA Graduates missing MNC career opportunities due to lack of english speaking skills. Cambridge University wants to conduct a 6 months course and 1 year course program to these target groups. Cambridge Introduced a program called BEC - English Speaking Program and did a digital marketing for the MBA completed graduates and final year studying students. 

In 2020, as Covid pandemic was there, client wants to ensure the online classes to the target groups.


The Idea of Employer's Choice is simple and powerful.

The campaign will enable the targets to get equipped with not just the communication skills also with appropriate attitude and knowledge, which will be a step ahead for their business opportunities.


Campaign was cracked with a strategy of "Be the Employer's Choice" 


Campaign had given a vast success and on second phase we did a testimonial campaign with the passed out MBA graduates.



  1. Chennai | Valasaravakkam



Category Experience


1-10 Employees

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