Execution

SUPERKICKS
A SUPER IDENTITY FOR SUPER SHOES

We needed to create a visual identity for a lifestyle brand that can capture the imagination of shoe lovers called Superkicks.

As we spoke with shoe lovers we realised that the best moment of purchasing an exclusive shoe didn’t happen at the outlet when they are trying it for the first time, but happens at home when the open the just bought shoe box. ‘The Open Shoe Box’ became our design theme and became our central thought while designing every brand element.

Client

Superkicks

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