In line with the existing digital-native recipe formats that were popular amongst our target audience, we created a social media property called “Matchtime Munchies” wherein the brand released 18 easy-to-prepare recipe videos using Gold Winner prepared by popular food bloggers.
Each recipe was given a fun and catchy name using popular cricket terms and users were encouraged to share photos of their match-time snack in the comments section. From Power Play Puris to Off-spin omelettes, we created a series of healthy and tasty alternatives to the otherwise common junk or packaged matchtime snacks.


Gold Winner Sunflower Oil

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