DIGITAL THINKHUB

Client Brief

Vatika Group is the leading real estate developer in India offering residential apartments in Gurgaon, commercial property. Our main objective is to

  • Creating brand awareness across target locations for better conversion.
  • Leveraging significant number of digital platforms to reach wider target audience considering the economical ticket size
  • Generating large lead volumes in order to achieve sales target
  • Rising above the several existing competitors in the primary micro-market especially in the economical homes segment

Execution

Our target was to reach a market that included young adults moving to Delhi NCR for jobs or young nuclear families interested in owning a home at a luxury project but a budget price. The communication approach was to build on the community aspect of the brand.
By using intent-based platforms, we targeted people who were already searching for Vatika Group and diverted their perception from a premium space to the hassle-free living aspect of the township.
Social media helped us engage potential customers with the brand image and campaign theme. 
In addition to DoubleClick by  Google, Performance Marketing and Content Marketing was leveraged to give us additional reach where Google Display Network (GDN) had its limitations. 

DIGITAL THINKHUB

Digital Marketing

  1. Gurgaon

Services

Clients

Category Experience

Employees

1-10 Employees

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