DIGITAL THINKHUB

Client Brief

ABB is a Swedish–Swiss multinational corporation headquartered in Zürich, Switzerland, operating mainly in robotics, power, heavy electrical equipment and automation technology areas. Our mission to generate a total of 1100 Leads of their Drives, Motors and Drive Spare category of products at INR 1300/lead from Google search, display, remarketing and shopping campaigns.

Execution

We started the Google campaign with the bidding strategy of maximizing clicks so as to get the campaign sufficient learning accurately and swiftly. Over the months we changed it to maximizing conversions and to optimize further we changed it to maximizing conversion with target Cost per Lead, so as to keep the Cost per Lead in check.

The campaigns and ad groups were structured so as to target the cohorts who were in different levels of buying journey. For example:- Those who were in consideration stage were targeted with Generic keywords, those who were in buying stage were targeted with brand specific keywords.

Furthermore, to be in eyes of people who have visited the website once and are still considering, we targeted them with remarketing ads. Our rationale for going for the shopping ads was to convert the people who are at the last stage of buying, the quick converters, so as to enable them to directly buy the product.

Result

We achieve the task with a Cost per Lead under INR 1200 and generated  close to 1150 leads

DIGITAL THINKHUB

Digital Marketing

  1. Gurgaon

Services

Clients

Category Experience

Employees

1-10 Employees

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