DIGITAL THINKHUB

Client Brief

Tiger Marron is a luxury, leather goods online store established in 2018. Their product range includes bespoke handmade premium leather bags, mobile holders and other accessories. We were tasked with generating online sales with ROAS 3+ from paid campaigns on Google, Facebook and Instagram in a minimum budget.

Execution

Due to no offline presence of the brand, we started in the first month with testing on the cold audience in all the major TIER1 and some TIER 2 cities. Once the campaign generated enough learning, we added on the remarketing campaigns of Facebook, Instagram and all the other website visitors that came to us via google campaigns and our SEO activities. So, while our first campaign focused on customers who were on the top of the funnel in the customer journey stage, our second campaign was focused on remarketing, which was instrumental in focusing on the customers who were in the middle of the funnel in the customer journey stage. 
This multi-pronged targeting helped us increase the brand presence in cities and consequently drive sales.

Result

 We achieved ROAS of 5+ every month

DIGITAL THINKHUB

Digital Marketing

  1. Gurgaon

Services

Clients

Category Experience

Employees

1-10 Employees

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