Cadbury Celebrations, 2019

Cadbury Silk- Influencer and User-generated content

Branded Custom Content Influencer Marketing Editing & Post Production
By DIGI OSMOSIS
Client Brief

Create content around new Dairy Milk Silk product design, with a pop-out heart shape, and increase awareness and sales.

Idea

By analysing the target audience, we reached the conclusion that a Tik-Tok based campaign would work well. 

Execution

We launched an Influencer campaign to reach out to the TG, starting with Krystle and Dheeraj and further amplified by 20 well-known influencers.
This led to further organic user-generated content which amplified the campaign further.

Result

Overall, the videos had over 20 million views. 

Additionally, there were 8000 user generated video entrees and also over 6000 DairyMilk Silks were sold in 3 days.

Client

Cadbury Celebrations

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