Client Brief

Create content around new Dairy Milk Silk product design, with a pop-out heart shape, and increase awareness and sales.


By analysing the target audience, we reached the conclusion that a Tik-Tok based campaign would work well. 


We launched an Influencer campaign to reach out to the TG, starting with Krystle and Dheeraj and further amplified by 20 well-known influencers.
This led to further organic user-generated content which amplified the campaign further.


Overall, the videos had over 20 million views. 

Additionally, there were 8000 user generated video entrees and also over 6000 DairyMilk Silks were sold in 3 days.


Film & Production

  1. Mumbai




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