Dev Opus Pvt Ltd

Logo Design

Packaging Design

Client Brief

Virgin Natural’s is a leading organization in India, which produces freeze-dried products. The brand was facing challenges to develop a position in the market. We analyzed the overall brand situation and developed a distinct and value-based positioning idea. The brand offers excellent quality products, but they were not selling as much as they expected because of the poor packaging design.

Execution

Customers judge the food quality from the package and make a buying decision. Hence, to position the brand in the customer’s mind and to increase sales, we designed a new package for their products. The goal was to attract customer’s attention through the means of elegant and eye-catching packaging, clearly labelling what the product is about. Also, highlighting the brand’s USP, “free from harmful preservatives, sugar or chemical treatments” to distinct from the rest of the marketplace.

Later, we worked on their logo as it plays a vital part in marketing a product. We designed an interesting and eye-catching logo with an impression of quality service. Also, the logo represented the brand’s vision.

Result

Virgin Natural’s became successful in differentiating their brand of similar products on the same shelf. Today, the brand secures a good place in the market and enjoying a lasting brand loyalty.