Design Mechanics India Pvt Ltd

Client Brief

An initiative of the Government of Uttarakhand, UttaraFish is the first of its league retail-focused to scale up the fish buying experience of urban India and empower the rural communities of the hills. It emerges as a platform that aims to enable food access at retail outlets and supply fresh fish to middle-income groups at an affordable price.


Our husbanded marketing efforts, both offline and online branding were focused on changing the core fish buying experience and turning it around as a more exclusive shopping practice for the urban crowd. The sensory experience was heightened with carefully curated, witty retail posters designed to catch the attention of passers-by’s, not merely in terms of communication strategy but visually narrowing down their preferences.

We handle the digital creative communication including Social Media strategy, Content strategy and development and Digital Advertising communication. Billboards and radio jingles carried on the line of interest with resounding nursery rhymes to instantly establish a deep connect with the regional buyers.

Our marketing practices included ORM, market surveys, video testimonials and a variety of promotional stances that go well to serve online and offline customers.


  • Increase in sales up to 400%
  • Awareness skyrocketed via social media testimonials
  • Social media practices created WOM and helped raise awareness organically
  • 4 number of outlets were officially announced for launch after the initial promotions.
  • Created a B2B sales channels.

Design Mechanics India Pvt Ltd


  1. Noida



Category Experience


11-25 Employees

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