Design Mechanics India Pvt Ltd

Client Brief

An initiative of the Government of Uttarakhand, UttaraFish is the first of its league retail-focused to scale up the fish buying experience of urban India and empower the rural communities of the hills. It emerges as a platform that aims to enable food access at retail outlets and supply fresh fish to middle-income groups at an affordable price.

Execution

Our husbanded marketing efforts, both offline and online branding were focused on changing the core fish buying experience and turning it around as a more exclusive shopping practice for the urban crowd. The sensory experience was heightened with carefully curated, witty retail posters designed to catch the attention of passers-by’s, not merely in terms of communication strategy but visually narrowing down their preferences.

We handle the digital creative communication including Social Media strategy, Content strategy and development and Digital Advertising communication. Billboards and radio jingles carried on the line of interest with resounding nursery rhymes to instantly establish a deep connect with the regional buyers.

Our marketing practices included ORM, market surveys, video testimonials and a variety of promotional stances that go well to serve online and offline customers.

Result

  • Increase in sales up to 400%
  • Awareness skyrocketed via social media testimonials
  • Social media practices created WOM and helped raise awareness organically
  • 4 number of outlets were officially announced for launch after the initial promotions.
  • Created a B2B sales channels.

Design Mechanics India Pvt Ltd

Creative

  1. Noida

Services

Clients

Category Experience

Employees

11-25 Employees

Other Projects
Creating Brand Identity and Effective Brand Communication (Print & Digital Media)
BRAND mBill, 2020

PROJECT Creating Brand Identity and Effective Brand Communicati...

An intelligent billing app, mBill is designed to help local Kirana stores manage inventory & stock, create sales reports, calculate profit &...

Shop interior design + product packaging
BRAND Uttarakhand Organic , 2020

PROJECT Shop interior design + product packaging...

Uttarakhand Organic Commodity Board came into existence on 19 May 2003. The board was registered under the Society's registration act, 1860 and...

Social Media Marketing + Doctor’s Advocacy Strategy for Apollo 24/7
BRAND Apollo 24x7, 2022

PROJECT Social Media Marketing + Doctor’s Advocacy Strategy f...

Apollo 247 App, is a platform to give millions of natives access to India’s best Doctors and their expertise via Video, Audio, or Chat option...

Building brand awareness and generating leads with Linkedin marketing strategy and ads.
BRAND Colorplast, 2022

PROJECT Building brand awareness and generating leads with Link...

A renowned digital card manufacturer based in India, Colorplast supports industries like finance, banking, telecom, retail, healthcare, & transpor...

Designing internal communication in formats like mailers, videos, and digital flashcards for Exide Life Insurance.
BRAND Exide Life Insurance, 2022

PROJECT Designing internal communication in formats like mailer...

Exide Life Insurance Company Limited is an Indian life insurance company owned by HDFC Life.  ...