Design Mechanics India Pvt Ltd

Client Brief

Earthy Worthy collaborates with farmers, SHGs and MSMEs to bring under one roof the homemade goodness of pickles and papads and various other organic foods like ragi, soyabean.

Execution

Even before doodling became a thing in the packaging industry in India, we soaked hands at it with our unique artistry and created a brand impression reflective of homemade goodness.

With Earthy Worthy, unique was the focal point. So, we decided to go bold with minimalistic colours and bold representations. The idea was to quickly capture the consumers' attention who would search for organic products online. In keeping with the natural essence of the products, we instilled an inspirational value in the visual aesthetics & the copy.

We designed these labels in line with the NPOP regulations and the FSSAI rule book.

Result

Fresh design styles to attract buyers and convert them into healthy eaters.

Design Mechanics India Pvt Ltd

Creative

  1. Noida

Services

Clients

Category Experience

Employees

11-25 Employees

Other Projects
Creating Brand Identity and Effective Brand Communication (Print & Digital Media)
BRAND mBill, 2020

PROJECT Creating Brand Identity and Effective Brand Communicati...

An intelligent billing app, mBill is designed to help local Kirana stores manage inventory & stock, create sales reports, calculate profit &...

Shop interior design + product packaging
BRAND Uttarakhand Organic , 2020

PROJECT Shop interior design + product packaging...

Uttarakhand Organic Commodity Board came into existence on 19 May 2003. The board was registered under the Society's registration act, 1860 and...

Brand Identity creation + online and offline marketing
BRAND Uttarafish, 2021

PROJECT Brand Identity creation + online and offline marketing...

An initiative of the Government of Uttarakhand, UttaraFish is the first of its league retail-focused to scale up the fish buying experience of urba...

ToyPort Logo
BRAND Toyport, 2019

PROJECT ToyPort Logo...

To create a logo representing Toyport as a fun shop for kids' toys using Red, Blue, and Yellow colors. Choosing Toyport as the name for t...