Design Mechanics India Pvt Ltd

Client Brief

Earthy Worthy collaborates with farmers, SHGs and MSMEs to bring under one roof the homemade goodness of pickles and papads and various other organic foods like ragi, soyabean.


Even before doodling became a thing in the packaging industry in India, we soaked hands at it with our unique artistry and created a brand impression reflective of homemade goodness.

With Earthy Worthy, unique was the focal point. So, we decided to go bold with minimalistic colours and bold representations. The idea was to quickly capture the consumers' attention who would search for organic products online. In keeping with the natural essence of the products, we instilled an inspirational value in the visual aesthetics & the copy.

We designed these labels in line with the NPOP regulations and the FSSAI rule book.


Fresh design styles to attract buyers and convert them into healthy eaters.

Design Mechanics India Pvt Ltd


  1. Noida



Category Experience


11-25 Employees

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