Cavins, 2022

Stay Cool with Cavins

Social Media Content Digital Media Social Media Marketing
By Deepsense Digital
Client Brief
Cavin’s, a leading Indian beverage brand, is one that exudes fun and creativity. The brand in itself has a jovial outlook with its user group concentrated between mothers and children alike. The brief was to create a monthly calendar inclusive of topicals, general brand posts, and an overall campaign idea for the same.
To develop a campaign for the month of March 2022 that connects Cavin's and summer by emphasising the correlation between a sweltering day in the sun and a refreshing cool lassi. The campaign #StayCoolWithCavins perfectly captures how one feels when enjoying a delicious Cavin's lassi while also encouraging consumers to buy the product by conveying how cool one feels overall.
A set of four creatives were made for each of the three lassi flavours as well as the masala chaas. Each visual, posted over a span of 10 days, illustrates "the journey to coolness" in a literal sense while incorporating into it seasonal and refreshing aspects. A corresponding copy that brings out the flavour and concept using wordplay sheds further light on the idea behind the campaign. Overall, all four creatives use subtle yet vital elements and colours to convey a clean and crisp message without overpowering one's senses.
The campaign was a huge success and was promoted further on social media as the creatives were widely appreciated both internally and by the clients. The posts saw an average of 23550 likes, 38 shares,170 saves, 1311631 impressions, over 3000 profile visits, and 120 followers making it one of the most beloved campaigns by the brand’s customer base. The campaign also helped boost overall sales and awareness about the products while providing the brand with a creative edge over its competitors.


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