A symphony in metal, ink and style – Paperkraft Premium Range of Pens are designed for a perfect grip with a smooth writing experience.

Client Brief
PaperKraft being a premium brand in itself is one that exudes class and calibre. A video that helps showcase the originality, features and elegance of the PaperKraft Premium Beethoven Pen while maintaining the brand language and tone was required.
To highlight the look and feel of the pen while focusing primarily on the distinctive qualities that sets it apart from the rest. With multiple available features, each of its characteristics is to be represented equally while also talking about the quality of the pen on the whole.
A product specific video that portrays each part of the pen in detail with supporting copy throughout while bringing to light its quality and class as well. Furthermore, the video brings in style and finish, elevating the pen further. By using plain, simple backgrounds, the execution of the video is neat, simple and allows the pen to be the main element without any added distractions.
The video educated the PaperKraft customer base on the features of the Premium Beethoven Pen along with its available colour options. Having gotten over 2000 views on their YouTube platform, this smooth yet firm pen is one of the most sought after products from their listing.


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