Deepsense Digital

Client Brief

For a company like Nippon Paint that produces colourful & vibrant products, their website is like the digital face of a company, which should possess the same qualities as the company itself. Generating an increase in Organic Traffic and Organic SEO Branding was the objective of this project.

Idea

We focused on areas including keyword generation, Blogging and SEO maintenance which was developed by keeping the user in mind. Our goal for this brand was to increase organic traffic by 10% and reduce the bounce rate by 5%.

Execution

We focused on generating Generic keyword research rather than brand related keywords to cater to more common audience. This helped build not only an effective SEO but also increase brand awareness.
It’s known that Blogs play an important role in generating organic traffic and helps the website rank higher. Hence we made four blogs every month keeping relevant trends in mind. We continue to maintain their On page and Off page SEO.

Result

 Keywords were ranked within first 10 months and this rank position holds till date.
- Boosted their organic traffic from 17,913 in August 2019 to 71,814 in May 2022. Our highest traffic recorded was 106,312 in the month of October 2021
- The Bounce rate was 61.43% in Aug 2019 now 52.53%
- A total of 27.7K Backlinks were generated and 6.52k Domains were referred on their website.

Deepsense Digital

Creative

  1. Chennai

Services

Clients

Category Experience

Employees

51-100 Employees

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