Netflix India, 2021

Movie Promotion - Jagame Thandhiram

Influencer Marketing
By Creators Network

Influencer-Led Campaigns

Influencer-Led Campaigns

Virtual Events

Virtual Events

Social Media Marketing

Social Media Marketing
Client Brief

Netflix aimed at promoting Dhanush's first-ever OTT project by creating a buzz for the movie - Jagame Thandhiram.

Project Partner: Hyperlink Solutions.

Idea

Movie releases in the south are no less than a festival. With COVID restrictions, these celebrations & releases are now limited to homes. We planned to create a virtual fan event inviting fans from all over the world and celebrate this moment.

Execution

THE KONGAS KOOTAM - Fan pages & communities were roped in from across the globe including CAT A influencers namely Niharika NM, Alaya Manasa, and Vedhika posing as fans themselves & wish Dhanush all the very best for the movie.

  

Result

Organized a Highly engaging & interactive event with the entire cast, the director & popular celebs. 

Client

Netflix India

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