Netflix India, 2021
Movie Promotion - Jagame Thandhiram
Influencer-Led Campaigns
Virtual Events
Social Media Marketing
Client Brief
Netflix aimed at promoting Dhanush's first-ever OTT project by creating a buzz for the movie - Jagame Thandhiram.
Project Partner: Hyperlink Solutions.
Idea
Movie releases in the south are no less than a festival. With COVID restrictions, these celebrations & releases are now limited to homes. We planned to create a virtual fan event inviting fans from all over the world and celebrate this moment.
Execution
THE KONGAS KOOTAM - Fan pages & communities were roped in from across the globe including CAT A influencers namely Niharika NM, Alaya Manasa, and Vedhika posing as fans themselves & wish Dhanush all the very best for the movie.
Result
Organized a Highly engaging & interactive event with the entire cast, the director & popular celebs.
Client
Netflix India
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