A design thinker & visual artist with a passion and enterprise for building brands Shitu is a specialist in lifestyle / luxury branding & communication. With a career spanning over two decades in the advertising and design industry, her experience includes a wide range of integrated design, strategy, branding and communication solutions for some of India’s fortune 500 companies.
Before founding Plus One, she was an integral part of advertising giants like Lowe Lintas, Publicis Ambience and FCB Ulka where she has led teams and set benchmarks for brands as varied as Lakme, Elle-18, Tata Croma, Westside, Lifebuoy and Tata Indica. She lives by the philosophy ‘If a thing is worth doing, it's worth doing well.’ And believes in crafting empathetic brands with a deep focus on creating an emotional connect with the customers and not just a transactional relationship. Her positive outlook and childlike awe towards life always see her seeking knowledge and drawing references from a diverse range of cultural, aesthetic, social and historical sources. Indian and international awards like D&AD, Effies, Abbys, Kyoorius etc. are an inevitable side effect of the work she does.
A large scale FMCG packaging specialist with a penchant for understanding deepest of business problems and starting from there is what has made Gautam shine through 20 years of his design career. An innate understanding of design rules have taught him how to break them, delivering unconventional answers to real market challenges. This strategic mindset, farsightedness and keen understanding of clients’ business problems gives
him the ability to truly partner them. Before co-founding Plus One, Gautam was Design Director at Design Sutra - Contract Advertising in Mumbai. He has also worked with DY Works, Dcell-Lowe Lintas, Red Lion - Publicis Ambience Advertising, Creativeland Asia and White Design. Each of those stints saw him help shape the design language of a varied leading national and international brands across categories. Unilever, ITC, Cadburys, Britannia, Taj Hotels, Hyatt, J W Marriot, Parle Agro, Amul, Motorola, Bisleri, Air India, Biocon, VIP, Shaw Wallace, Godfrey Phillips, Tata Retail, Pillsbury to name a few. An advocate of importance of design for business growth, Gautam believes India is now design ready and is driven to bring awareness for the same amongst businesses.